Friday, July 31, 2009

Just the FAQs Class Winners

The virtual blog tour for Just the FAQs wrapped up this week. I’d like to extend a warm thank you to each host for helping create such a wonderful tour. The drawing for the two free classes was held. Winners are Deb and Barbara. After the class we’ll be showing off their blogs.

Just the FAQs classes will be offered monthly with the next class starting on August 14th, 2009. Class size is limited, so be sure to register early. Visit Just the FAQs Classes for details on all the books and bonuses you’ll receive.

You can also subscribe to the blog’s RSS feed via email or in a reader to ensure you get the latest announcements and news from Just the FAQs.

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Wednesday, July 29, 2009

Marketing Tips for Authors

Just the FAQs Virtual Blog Tour

Becoming a successful author these days requires an online marketing campaign. That means becoming familiar with Web 2.0 including websites, blogs, RSS feeds, and social networking. But, many authors are not comfortable with the technical aspects of developing an online presence. Read my guest post today on Marketing Tips for Authors and discover what you need to know to become a successful author.

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Monday, July 27, 2009

Getting Traffic to Your Site - Interview on Websites on A Book Inside

Just the FAQs Virtual Blog Tour

Join me today for a great interview on A Book Inside with host Carol Denbow. We discuss different sites that are good for authors and how to get more traffic.

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Thursday, July 23, 2009

Protecting Your Site Copyright and Domain

The two most important things you can do as a site owner are to ensure that you own your site's copyright and domain name. As a matter of convenience, many site designers offer to set up your hosting and domain for you. However, in doing so, they also list themselves as the owners of both. If the design firm goes belly up, or if you want to switch designers, you may loose the right to use any part of your site or, more importantly, loose the right to use the domain name you've built your business brand on.

Find out how to protect yourself and ensure that you own your site and domain name. Read Protecting Your Site Copyright and Domain on Just the FAQs Resources.

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Wednesday, July 22, 2009

Interview and Review from Author Joyce Arnold

Just the FAQs Virtual Blog Tour

Join me on Books and Authors with host Joyce Arnold for a wonderful review and interview of Just the FAQs books and classes.

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Monday, July 20, 2009

Interview on The Writer Today

Just the FAQs Virtual Blog Tour
Join me for an informative interview on The Writer Today where we chat about a day in the life of a writer, the idea behind JTF books, and what inspires and motivates me.

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Wednesday, July 15, 2009

Protecting Your Email from Spam

Bloggers and website owners use many different tricks to curtail having their contact information harvested by spam bots while still making it easily available to humans. Spam bots are a spin-off of the same sort of automated programs used by search engines, which are called spiders because they crawl the Web gathering information about site pages. The spiders collect data primarily from meta tags in the page’s code. These include the description and keywords meta tags. Spam bots, on the other hand, look through the page’s code in search of terms like “mailto” or the “@” symbol. These are dead giveaways that an email address is contained in that part of the code.

Find out how you can foil the spam bots from getting your email address. Read the full article Protecting Your Email from Spam on the Resources page.

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Tuesday, July 14, 2009

Video Marketing Made Easy

Video marketing is one of the hottest emerging trends and is quickly replacing text-only article marketing as a way to drive traffic to your site.

You say you don't have the money for a slick, high-budget production? No problem. Folk-style video has become so common that even the most reasonable efforts to make it a quality production will stand out. And, there's another perk to making your own videos. They will have a genuineness and sincerity factor that high-budget productions can't match.

If you’re a little intimidated by the learning curve and expense of equipment you’ll need to produce a video, don’t be. The best way to get started with video marketing is to make a movie trailer for your product from still shots. The software to do this is free and may already reside on your computer.

Visit Just the FAQs Resources page to read the full article on Getting Started with Video Marketing to see how easy it is. The article contains several links to help you find the right tools to get you started today.

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Interview with The Creative Penn

Just the FAQs Virtual Blog Tour
Join me today on the next stop of Just the FAQs Virtual Tour with an interview on The Creative Penn. RSS feeds will be explained and we discuss why sometimes it's a good idea to have both a blog and separate website.

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Monday, July 13, 2009

How Hot is the Online Video Market?

According to a recent article in Scientific American, "video files will be part of 90 percent of all consumer Internet traffic (that generated by households, universities, and Internet caf├ęs) in 2013." This statement is part of a report issued by Cisco, which is the leading supplier of networking equipment and network management for the Internet.

Cisco issued that report just one day after Apple announced that their next iPhone will be able to not only record video clips, but will also be able to edit and send them via email or upload them to YouTube using voice commands.

What this means is that it will no longer be enough to provide great text content for online marketing. As a promoter, you'll have to make it visually entertaining as well. Fortunately there are a lot of free or inexpensive applications available that you can use to make your own videos. In fact, if you're on a PC, Windows Media is already available to you. There are even more programs available for MAC users.

You say you don't have the money for a slick, high-budget production? No problem. Folk-style video is so common that even the most reasonable efforts to make it a quality production will stand out. And, there's another perk to making your own videos. They will have a genuineness and sincerity factor that high-budget productions can't match.

Do you already make your own videos? Share your set up and tips by leaving a comment.

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Thursday, July 9, 2009

Interview on Walking on Water

Just the FAQs Virtual Blog Tour
Children's author Katie Hines interviews me on her blog, Walking on Water. On Friday's, Katie also posts a seven-part exclusive series from Just the FAQs on writing and marketing an e-book.

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Wednesday, July 8, 2009

Learning the Online Marketing Lingo

If you are new to online marketing, you may be confused about all the industry-specific language that's used like Web 2.0, RSS feeds, or widgets. Or, perhaps you know what a blog is, but don't know it fits with all of the other marketing tools.

A new article explaining Online Marketing Lingo is posted on the Just the FAQs Resources page and can help you make sense of it all in language that you can easily understand.

If you have questions about other geek-speak or tech-terms that you don't understand, post a comment here and I'll be happy to answer it for you.

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Interview with the Book Marketing Maven today

Just the FAQs Virtual Blog Tour

Why are blogs with RSS feeds so important? Find out when author and marketing coach Dana Lynn Smith interviews me today on Book Marketing Maven

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Tuesday, July 7, 2009

On the Air with Dresser After Dark

On the Air - Just the FAQs guests on Dresser After Dark

Every Wednesday, I’ll be a guest on the nationally syndicated radio show Dresser After Dark, hosted by Michael Ray Dresser. The show features authors and experts from all over the country who offer solutions to the listening audience on all types of lifestyle matters as well as business and financial areas of interest. Michael Ray is a thought provoking radio talk show host who is well known for getting to the heart of the issue at hand.

Here’s the lineup of topics for July.

July 8 – Online Marketing Lingo
Does the geek-speak of online marketing confuse you? You’re not alone. Join us to learn the lingo.

July 15 – How Hot is the Online Video Market?
If you don’t have a video online, you’re missing out on one of the hottest marketing trends. Find out what you need to know to get started.

July 22 – Protecting Email from spam
Can you display your email address on your blog and still protect it from spam? Yes, you can. Find out how.

July 29 – Protecting your site copyright and domain name
What all site owners should know to protect themselves from a very expensive pitfall.

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Principled Profit Interviews Just the FAQs

Just the FAQs Virtual Blog Tour
Just the FAQs virtual tour continues today with an interview by Shel Horowitz on his Principled Profit site. Stop by and see how you can make the most of your online presence and what trends are hot.

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Monday, July 6, 2009

The JTF Virtual Tour Kicks Off with Carolyn Howard-Johnson

Just the FAQs Virtual Blog Tour
The first stop on Just the FAQs blog tour is a visit on Carolyn Howard-Johnson's blog, Sharing with Writers and Authors. Be sure to leave a comment for your chance to win one of two free classes given away during the tour.

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Friday, July 3, 2009

What Share-Type are You?

After participating in several social networks for a year, I’ve noticed that folks usually latch on to a trend in the way they post and the type of information that they share.

The first Web log began as a personal diary posted for public view. Media coverage spread like wildfire about someone making their daily activities, musings, and intimate thoughts available for anyone with an Internet connection to see. What soon became really shocking about the story was not that someone would place their diary in public view but that so many others would want to read it and were inspired to follow suit. Soon afterward, the cold terminology “Web log” gave way to the more endearing term “blog.”

As the number of blogs increased, new tools were developed to help folks keep up with posts on the blogs they regularly followed. One such tool is RSS feeds, which makes blog posts available for syndication and lets viewers create a virtual newspaper of sorts in a reader where they can peruse posts from all of their favorite blogs in one place.

But, having the time to read all those lengthy posts became a problem, hence the birth of micro-blogging on sites such as Twitter and Facebook, both of which constrain how many characters can be used for any single post.

There is a huge cultural difference emerging in what’s posted on a traditional blog and the type of information that appears on micro-blogs. Web log diaries were originally a form of journaling and the information was created with reflection on the day after the events were over. That has evolved into sharing whole ideas with others of like-mind or making announcements of news that the readers of that blog will find interesting. Micro-blog posts are more in-the-moment and only snippets of ideas or news can be shared. Because apps are available that allow folks to post from their mobile device, they often include pictures taken on that device too, providing a video diary of their activities.

What does all of this mean? Are we trading the sit-down dinner of a traditional blog for the fast food snippets of micro-blogs? Are we becoming addicted to sharing the mundane occurrences of our lives with the world? Or, do we now have a tool to respond as a global community to current events or initiate change? Most folks who use micro-blogs regularly are finding it to be a great way to stay connected with friends, family, and like-minded folks, especially if they are across the country or the globe. It is replacing phone calls, emails, and in-person visits. With so many posts, are we contributing to someone’s day or just making noise about what seems important to us at the moment?

Folks do tend to post information on these sites in a certain ritualistic manner. Following are a few of the share-types I’ve noticed. What type are you?

Here Now – shares the mundane, usually with pictures, of daily events.
Dear Diary – shares thoughts on events of the day.
Hey Lookie – promotes their latest offering.
Daily Quote – offers inspirational or thought provoking messages.
Dialoguer – posts conversation starters, usually in question form.
Grand Idea – posts a big idea one snippet at a time.
Linker – shares links to info they find helpful or interesting.
Muse – shares thoughts in beautiful prose style.
News Hound – posts breaking news on a variety of topics.

This is only a sampling of share-styles. You’re welcome to add to the list and post your comments.

Addendum to original post: Favorite comment from Eleanor Roosevelt said "Great minds discuss ideas; Average minds discuss events; Small minds discuss people."

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