Sunday, January 18, 2009

FeedBurner is merging with Google. If you currently use FeedBurner, you need to make a few account updates soon.

Google acquired FeedBurner in June of 2007. Since then they have been merging their engineering teams to further integrate the syndication publisher tools and solutions to the AdSense platform. This move will also improve security. The deadline for moving all FeedBurner accounts to the Google platform is February 28, 2009. You must make all necessary updates to your account by this deadline.

For a free, step-by-step guide on converting your feed,
visit Just the FAQs site.

The first change you will notice is that your FeedBurner log in will now be handled via a Google Account.

If you are an AdSense publisher, you will need to apply for a Google AdSense account. The link will be provided in your FeedBurner account or you can click here

All of your current RSS subscribers will be redirected to new Google URLs. There should be no delay in feeds reaching your subscribers, but there may be a week’s delay in delivering accurate reporting and analytics of your traffic during the adjustment phase. The good news is, the algorithms Google uses to calculate subscribers are more accurate than those that were used by FeedBurner.

If you use MyBrand to map a domain you own to your feed, you will need to change your DNS CNAME to the Google hosted domain service. You will be sent an email with instructions on how to do this.

Newly enhanced features will become available after the merge. A better system for distributing feeds via email will share the same delivery backend as other Google products. FeedBurner Site Stats will be replaced by Google Analytics.

For more information on these changes, and to get your guide, visit www.Just the


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