Tuesday, January 27, 2009

Release date for Just The FAQs eBooks

Just the FAQs eBooks are in the final layout stages. The Quick Step Guide and the RSS Feeds eBooks are being updated with the latest info on setting up your feeds with a Google account. All of the eBooks will be available Feb. 9th.

Subscribe to the RSS Feed to be notified immediately for updates and announcements.


Monday, January 26, 2009

Interview on Writers in the Sky Podcast

Join me this Friday, Jan. 30th, for an interview with Yvonne Perry on Writers in the Sky Podcast where we will be discussing the technical aspects of online marketing and the upcoming release of Just the FAQs eBooks.

These new how-to manuals cover blogs, rss feeds, websites, and article marketing in easy-to-understand language. There's no geek speak and no tech talk. See how easy it is to fully optimize and customize your blog and include rss feeds, so readers are automatically notified when you make a new post.

The website book fully prepares you to be a website owner and has three printable worksheets to help you design a site that really works for you and helps promote your product.

It's a proven fact that article marketing drives readers to your sites. The articles book gets you set up and going with all the major article directories and includes tips and tricks to organize an effective article marketing campaign.

The interview airs this Friday on Writers in the Sky Podcast. Get the skinny on what you need to know without all the tech talk.


Sunday, January 18, 2009

FeedBurner is merging with Google. If you currently use FeedBurner, you need to make a few account updates soon.

Google acquired FeedBurner in June of 2007. Since then they have been merging their engineering teams to further integrate the syndication publisher tools and solutions to the AdSense platform. This move will also improve security. The deadline for moving all FeedBurner accounts to the Google platform is February 28, 2009. You must make all necessary updates to your account by this deadline.

For a free, step-by-step guide on converting your feed,
visit Just the FAQs site.

The first change you will notice is that your FeedBurner log in will now be handled via a Google Account.

If you are an AdSense publisher, you will need to apply for a Google AdSense account. The link will be provided in your FeedBurner account or you can click here

All of your current RSS subscribers will be redirected to new Google URLs. There should be no delay in feeds reaching your subscribers, but there may be a week’s delay in delivering accurate reporting and analytics of your traffic during the adjustment phase. The good news is, the algorithms Google uses to calculate subscribers are more accurate than those that were used by FeedBurner.

If you use MyBrand to map a domain you own to your feed, you will need to change your DNS CNAME to the Google hosted domain service. You will be sent an email with instructions on how to do this.

Newly enhanced features will become available after the merge. A better system for distributing feeds via email will share the same delivery backend as other Google products. FeedBurner Site Stats will be replaced by Google Analytics.

For more information on these changes, and to get your guide, visit www.Just the FAQs.net


Wednesday, January 14, 2009

How Do You Tweet?

When I was little, I hung out with my dad a lot because everything he did looked fun and everything mom did looked like work. As long as I was quiet I could watch him repair the lawnmower. But, if I started asking a bunch of “what’s this” or “why’s that” questions, I had to run off and play elsewhere. I was too young to understand the answers and he had a full to-do list that day. So, I honed the skill of learning by watching. It’s been a very helpful tool throughout my life, but it does have limitations. To this day, I can remove a carburetor and clean it, but I still have no idea what a carburetor does. I could find out, but it doesn’t seem as interesting now as it did then because I have other things to do that are more meaningful to me.

I’ve just shared a story from my life with you. Why? Because I hope it will give us a point of connection. Will it help me sell a book to you? Maybe, maybe not. What if I told you this story? I’m a geek with decades of technical writing and site building experience and I can tell you, in layman’s terms, the secrets of how you can do it for yourself. Now do you want to buy my books? Probably, especially if you need that information.

The point is, building a network to attract clients means connecting with them in some way. The old cliché, “They don’t care how much you know until they know how much you care” seems to have a direct bearing on why some folks succeed in garnering and retaining thousands of followers on social media sites and why others struggle to get only hundreds and then get routinely dropped.

For the past year, I’ve been quietly watching how people who offer services or products tweet and post to other sites like Facebook. The most successful folks seem to have a special blend of personal and professional tweets. The backbone of social media is people talking to people. But, so many folks who are building an Internet-only business work from home and tend to let the line between personal and professional become a bit hazy compared to folks who still work in cubicle farms. Maybe that’s because home-based business entrepreneurs are working in their house shoes.

The question Twitter posses to the masses is, “What are you doing?” Some folks take this literally as an inquiry to the mundane chores of everyday life. They use Twitter like a day-minder with entries every half hour to announce that they are doing paperwork, reading emails, or going out to the grocery. Is that really sharing something meaningful with followers? Is it something your potential clients want to read about you? Do you follow folks who tweet that way?

Some folks only tweet announcements about their next gig or links where you can download a freebie as a tease for a product they sell or to get you interested in their upcoming teleseminar. They post the exact same tweet ten times a day.

Other micro-bloggers use Twitter to deliver links to content-rich articles over time. They don’t push their business name in front of their target audience. Instead, they become known as the expert of helpful info. That method builds credence and loyalty among potential clients. After a while, they become THE go-to person in their field.

Lots of Twitter users have found apps like TweetDeck helpful in following folks by group. It not only lets them see the posts made by the ones they are following directly, it also shows any posts or @replies that contain that person’s handle as well. It’s useful for following whole conversations. Some folks aren’t aware that what they think is a semi-private reply is actually being read by everyone following the person with whom they are tweeting.

Some tweets are very personal in nature. Sometimes this is appropriate to connecting with an audience. If you’re an author promoting a self-help or motivational book, sharing stories is a powerful method to encourage empathy among readers. If you have kids, others may enjoy sharing the joys and dilemmas of posts on family life.

How do you tweet? Is it based more on your personal life or your business? Is that working for you? Leave a comment and share your tweeting experience.


Sunday, January 11, 2009

Effectively Branding Your Blog

Establishing your brand with your blog visitors is critically important in setting yourself apart in the online marketplace. Making a good impression begins with viewers being able to clearly identify the source of the information that they being are presented. It is the first step in establishing trust and loyalty. If you are selling a product or service, these are key components in building a customer base of folks who purchase what you have to offer. More importantly, if they like your product, they are much more likely to give you word-of-mouth referrals.

Statistics show that viewers have to be exposed to a brand up to seven times before it becomes fixed in their memory. The examples given in the article Branding Your Blog will show you ways to be creative and sneak your brand name and image into the nooks and crannies of your site. It will make a lasting impression on your viewers.

Visit the More Resources page at Just the FAQs for lots of free downloads for online marketing tips and articles.


Wednesday, January 7, 2009

Interview with Writers in the Sky

Join me on January 30th for a great interview with Yvonne Perry, host of Writers in the Sky Podcast. We'll be chatting about topics covered in the Just the FAQs eBooks including blogs, RSS feeds, Web sites, and more.

This is a great show for creative folks who want a simple, non-geek approach to creating online marketing sites that really work. Yvonne has years of experience and delivers several tips and tricks about online marketing during the show as well.

If you are a new author, this show is a must listen. You don't have to spend hours of frustration trying to figure out how to set up a blog with RSS Feeds. Just the FAQs eBooks take you step-by-step through the process. If you need a new Web site, or are thinking about updating your old one, Just the FAQs eBooks have printable worksheets that help you make the right choices and include the most important elements to create a site that really works for you.

Listen in on Friday, January 30th and see how easy it can be to get started on the right foot with your online marketing campaign. The show will be posted on the WITS blog.